Our Vision

Why we exist

To deliver world-class fitness expertise with a hometown connection, enriching the lives of our clients and communities for the long haul.

What we believe

Fitness is medicine.

Our minds and bodies are precious assets; smartly developed and properly executed fitness programs are an essential tool to help preserve those assets. Healthy people make healthy communities and healthy communities make for a high quality of life. Fitness is medicine!

Fitness is an investment.

Time is our most valuable resource. It is priceless, rare, and non-renewable. Many successful people would trade their material wealth to have just a bit more time. So, what can we do to extend, preserve, and make maximum use of the time we do have? Exercise! It is a proven deterrent against the aging process and a proven catalyst for a higher quality of life. A smartly designed, thoughtfully executed exercise program is the safest and most effective means to ensure a long and healthy life, with minimal side effects. The best time to start investing in yourself was 20 years ago, the second-best time is right now.

Training (Investing) Smart Matters

Haphazard training programs and exercise fads don’t work, at least not for the long-haul. Access to equipment and a big beautiful gym, by itself, won’t lead to sustainable results. Even dedicated hard work, the holy grail of the fitness world, will not deliver long-term results without a smart plan and a mechanism for follow-through.

This is where Smart Strength comes in. Our training is based in exercise science principles and is geared towards functional, long-term fitness to maximize quality of life. This systematic approach is merged with personal engagement and follow-through you will not find elsewhere. Merging the science of fitness with its application, that is the Smart Strength way.

Community matters

We want to bring the lifelong positive benefits that fitness provides to the masses. We will do this through behavioral change, building positive habits, and creating a fun, enjoyable, fitness experience to be shared by all. We approach fitness as an investment in our clients which in turn represents an investment in our community. Albion is near and dear to our hearts and we think it’s the perfect place to apply the fitness-is-medicine, quality of life approach to exercise. Everything we do occurs within the greater context of revitalizing Albion and reaffirming this town as a wonderful place to live, work, and workout. Come on down to one of our community events and find out what we’re all about.

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