Now a days, all the rage is online training and virtual coaching.  Whether it be because of the pandemic, or because the advances in technology are so tantalizing, we cannot help ourselves, there is a movement towards these new mediums.

I am a fitness professional, and at times I feel as if I am an assembly line working staring at the robot (or peloton) about to take my place.  But I also know that there is something about my services and expertise that will NEVER be outsourced, or automated, so I can still sleep easy at night knowing I will not go by the way of the Doo-Doo.

Consider for a moment the internet, and its never ending amount of fitness resources available to anyone at any time.  Most of this is free and very easily accessible.  If you think about it, its almost a wonder anyone even pays for a trainer when they can find the exact same exercises, programming and hunky guy or gal explaining it to you for free on the internet.  You can pause, rewind, and digest the content at any pace you want, from the judgment free comfort of your home or personal training studio if your fortunate enough.

Yet I feel zero threat from these videos.  These videos have been out longer than I have been in the profession, yet I only see increased demand for trainers and their services.  How can this be?

==>These videos lack the interaction and stickiness factor needed to make fitness Stick (credit to Malcom Gladwell for the term).  Without stickiness, they do not create lasting change, do not deliver results, and end up floating around cyberspace delivering no more value than click bait for the rest of time….

Recently, fitness tech has unleased some new competitors on the scene, and they are very formidable indeed.  I will be the first to tip my cap and acknowledge that some of these platforms have really created some wonderful content that is scientifically accurate, and the delivery is very energetic.  The graphics and streaming have come a long way.  The idea of working out at your own schedule is so enticing…

Yet my demand is still growing by the day… how?

In my opinion –>

There is definitely no shortage of fitness content in this world, but what is at an all-time shortage are some very real and personable traits.  Commitment, accountability, engagement, trust, value, friendship and work ethic are things that just do not come through the screen, never have, never will.   All the conveniences that modern day fitness technology offer us come with a double-edged sword.  Without any real personal commitment to a schedule, an appointment, or your trainer, it becomes so much easier to turn off the screen or ignore that watch telling you to move.  Its just human nature.

Without the personal engagement, it simply does not mean as much to you.  You can just blow it off.  (yea you may be letting your virtual group or instructor down, but it does not approach the level of discomfort that letting down people you see weekly at your gym creates!)

Even the most successful people in the world must work on time management.  They must work on building habits of journaling, accountability and fitness.  It is not easy.  Fitness is not easy, and that is part of the reason I have a career that I am confident will never go out of style.

-The Real value of having a human trainer is this:

“In addition to holding your feet to the fire on days when you would rather “sleep in”, “just go home and relax after work” or “don’t have the energy or time” I offer other benefits that tech cant compete with.  I am here to help you, learn about you, and develop a rewarding relationship that benefits us both.  I am here to be your friend, who sometimes must provide tough love.  I enjoy learning about my clients and their unique abilities (this job has introduced me to so many wonderful individuals).  I am here to coach you in real time, provide feedback, keep you from injuring yourself, and make you laugh and enjoy working hard.  I am here to push you beyond what you would ever achieve on your own.  I am here to help you develop lifelong fitness habits that will positively impact you in every area.  I am here to help you live a long, independent, pain free life.  I am here to help you…”

I appreciate you taking the time to visit my webpage and read my blog, but if you are serious about your fitness and want real change, lets visit in person and talk about the next step.

Always remember, “work Smarter, not harder.”

Thank you, Your Trainer,

Alex